These two chapters of the book “The non-designers book by Robin Williams have helped me develop my creative eye in a new way. Chapter two in the book speaks on proximity, this was important tool for me to put in my tool belt of creative thoughts to think about while trying to create. The main points that I took away from this chapter is that the proximity of items on a document can give the audience a sense of relationship. I found this tool to be very useful in a flyer type document because giving information a relationship to other things on the document can help navigate the audience through the information in an orderly manner. The other creative tool I learned about which was the most useful to me was alignment.
This chapter taught me that alignment of information can also show relation ship and changing the alignment can give the document a new mood. I also learned that having a very clean and aligned document can make the document more pleasing to the eye and present the information in a more clear way. This was a good thing for me to learn because I feel like it opened up my eye to notice these things in documents now. One example in the book stuck with me, it was when the book gave the example of imagining an invisible line connecting two elements in the document to keep them cohesive. I thought about this and realized that I can apply this theory to photography as well. I am thinking that if align certain elements in my pictures with the thought of an invisible line connecting them then it might provide me with some unique compositions. This made me realize that most things to do with art or design share a lot of the same principles, then knowing this fact made me realize that being creative in general is really just learning what elements make something pleasing to consume or look at and then implementing them to your own ideas to make create something that speaks what you would like it to while also being widely seen as aesthetic. I am excited to use these new concepts that I have learned while working on my logo. I am also excited to try to sue these techniques in my photography as well.
