Color has always been something that I have taken for face value. In other words, when I look at a color my thoughts are “I like this color”, or “I don’t like this color”, or “this color doesn’t go with this one”. I was just looking a color from a very surface level point of view . I just looked at the color that was in front of me and decided if I liked it or not and that is all. I never really looked for a deeper meaning or reason to why I liked it or not. I also have never realized that colors can be very intentional and that you can convey a lot of different meanings and feelings simply by using colors. Now that I know this I want to point out a few things a I have noticed since I started looking at colors in a deeper way. I have noticed that water bottle companies that have blue wrapping on their bottles come across as more natural or organic.
This was always a thought that I subconsciously had, I didn’t know anything about the water companies but my subconscious told me they were better quality or more organic. Once I realized this it opened my eyes to this I realized that the reason I had these beliefs was because of the color choice in the water bottle label. The labels were blue, I think that this made me feel that way because obviously blue is the color of the ocean and other bodies of water. Also, water is depicted in the color of blue a lot of times. These two factors has made me create an association with the color blue that gives me the feeling of hydration and organic water. I believe that these companies new that most people have this same association with the color blue, and that is why they chose that color. Water bottles that have basic white labels like this one:
This basic white label with a little touch of blue Makes me think of cheap or “off brand” water, in reality I actually like the taste of the “cheap” water more. If I didn’t see the labels I might would pick the white label water as the more organic one. But because the label is white it makes me feel like it is off brand or cheap. So then I started thinking about why I felt that way about white lables or the color white in general. The reason why is because white is a default color, when a piece of paper has nothing on it, its just white. So when I see a basic label that is white it makes me think that there was no effort put into it and that the product is very bland.
I like to look at things from a marketing perspective so this is very interesting to me because I didn’t realize how much the color of a product or brand logo can affect the way that someone perceives it. Im glad that I chose a plain black logo now because I was not thinking intentionally about colors at that point.
This is my favorite color: #68A5C5
The reason that I like it is because, I think that shades and tints of blue are vibrant and they give off a vibrant but manly and organic feel to me. I like the organic feel but I do not like sky blue as much as this shade because sky blue is too basic and also feels overused to me. The blue that I chose is a little closer the grey and neutral tones. I like the mix of natural and neutral.
