In the article, “How Geometry Influences Logo Design”, by Maggie Macnab, geometry plays a crucial role in the design of logotypes, or logos, as it can influence the overall shape, structure, and balance of the design. The use of geometric shapes and forms can create a sense of order and symmetry, which can be used to convey a sense of stability and reliability. For example, a circular shape can represent unity and completeness, while a triangle can symbolize stability and power.
Symbols and metaphors are also important elements of logotype design and can be used to convey specific meanings or messages. For example, a company that specializes in eco-friendly products might use a symbol of a tree or a leaf in their logo. Similarly, a company that specializes in technology might use a symbol of a circuit board or a computer chip.
The power of intuition is also important in logotype design, as it allows the designer to tap into their subconscious mind and come up with unique and creative ideas. Intuition can be used to explore different shapes, forms, and symbols, and to play with different combinations until the perfect design is found. Intuition is a strong point of mine. I’m very direct, reserved, and simple, so I am sure that my intuition will be expressed in my design; hopefully.
When I was thinking about ideas to help me to design my logo, I was thinking about what would be my inspiration to direct me in the way I should go. I googled a few ideas in relation to technology and was able to find a few inspirations that I liked. I gravitated more to the color of blue, shades of blue. I maybe bias because my favorite color is blue, shades of blue. According to Google, blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.
In conclusion, geometry, symbols, metaphors, and intuition all play a vital role in the design of logotypes. By understanding and utilizing these elements, I can create a logo that is not only visually appealing, but also convey the desired message and meaning effectively. You can see a few inspirations that I found below.
