The portions of this week’s readings I found most interesting were the sections on symbolism and geometry. When reading the text initially I was a little confused about how some of the elements were utilized in logo design, like how does a square convey stability, or how does a spiral convey elegance? After completing the readings I did some scrolling to find ideas for our first blog post, and I decided to look at some of the apps on my phone. I don’t use it much anymore, but CapCut stood out to me as having an effective logo that incorporated these elements into its design.
At first glance, I was confused by what the shape was, but then I realized it was reminiscent of a movie theater projector. Looking closer, I noticed the “light” that would be coming out of the projector is formed by two intersecting lines. For those who don’t know, CapCut is a free video-editing software available only on mobile devices. I think this design is effective because it has the symbolic element of the projector reel, and the intersecting lines convey the app’s purpose: to cut together different video clips.
