Author: aewoodberry

Images, Power, and Politics by Sturken and Cartwright is an important piece of literature for web designers and content creators to understand. This article dives into the complex relationship between images, power, and politics in modern society. It examines how visual representation can be used as a tool of control or manipulation depending on who creates it. As web designers, we have the unique opportunity to craft powerful visuals that can shape public opinion or attitudes towards certain topics. We must consider this responsibility carefully when creating content for our clients or ourselves. As Sturken & Cartwright point out: “Visuals are not neutral; they carry with them specific meanings which are linked to their context” (Sturken & Cartwright).

Our designs should always strive to accurately represent the subject matter while avoiding any potential bias or manipulation through subtle design choices like font selection or color palette. Visual representations can play a major role in spreading awareness about these issues but they must be handled delicately so as not to perpetuate any negative stereotypes associated with them (Sturken & Cartwright). For us as web designers and content creators to do this effectively, we need to have an understanding of how visual representation affects people’s opinions on various topics – something that this article provides insight into through its examination of the historical roots behind image-making practices today (Sturken & Cartwright). For example, here are two images that will reflect different emotions once a person takes a look at them; however, it is according to each individual’s perspective and what the image commands. When you think of water you could think of serenity or disaster and even though both of these images include water, they spark a different emotion based on the person.

In particular, it emphasizes that web designers should consider how their choices around color scheme or subject matter might influence viewers’ perceptions and attitudes towards certain topics or organizations. For example, if a website is intended to promote progressive values then using bold colors such as reds and oranges could help convey those messages more effectively than traditional blues or greens which may evoke feelings of conservatism instead. Similarly choosing an appropriate background image could also be used in order to send out a strong political message – one which reflects both the company’s values as well as aligning itself with popular opinions on current issues. One thing this article makes clear is that there is no ‘one-size-fits-all’ approach when it comes to designing visuals; what works best will depend on individual contexts and goals.

I never really thought too deep into the meaning of color and why I chose a specific color and why. I simply thought about what I was trying to do and what looked good to me at the time. I have, though, researched what color is associated with 20 years of being married because my husband and I are celebrating our 20 years of marriage this year and we are renewing our vows. The color, silver, represented 20 years, so we chose silver as one of the colors in our theme.

In our reading, I learned that colors have healing properties, mood properties, and other psychological properties that may help others understand us better without even saying a word. I would give it a name as non-verbal understanding. Specifically, the reading mentioned bright red, orange, and yellow as being a stimulator. Blue and green helped people to feel more peaceful. Black was represented as being depressed and afraid. Let’s talk about black for a moment…..those that are referenced as “gothic” who wear all black, are they “depressed and afraid”? I am not sure, but it is something to think about. I know, before I lost weight, I felt like black was the only color that looked best on me because of the illusion of a slimmer body. I guess you could say that I felt a sense of depression and shame of my overweight body at that time. Now, black is not part of my daily wear life.

Let’s talk about the science of healing with colors: chromo-therapy. It is a practice of being bathed with colored lights, placed in colored environments and asked to meditate on specific colors thought to stimulate particular glands. I am sure that a lot of medical spas use this type of therapy along with other internal and external treatments. This is more in tune with natural remedies and healing instead of using pharmaceuticals. I was particularly intrigued by the Indian philosophy 7 chromatic hues of the rainbow; the chakras. Each chakra is represented by a color and have a philosophical meaning behind them. See the image for additional information.

In the article “How Kodak’s Shirley Cards Ste Photography’s Skin-Tone Standard” I didn’t particularly like the article began talking about Kodak’s early practices when it came down to their preferred audience for photography. It even mentioned that some felt like Kodak was racist because they only marketed “white” women or having a “white” woman as their brand image.

Jim Lyon stated that “it wasn’t a big deal, but simply the right thing to do” by incorporating black models into their marketing plan. I absolutely disagree that it wasn’t a big deal. It was a huge deal and sent a strong message in the beginning that it wasn’t for “black” people. The article stated that while people were the consumers that were buying Kodak products. The reason for this is because in that time, black people were not allowed to have equal access to the same resources as white people and felt like Kodak was not for them anyway. I am glad that they realized their error and became more inclusive because after all “white” would be boring without accentuating colors (hues) to go along with it.

In the article, “How Geometry Influences Logo Design”, by Maggie Macnab, geometry plays a crucial role in the design of logotypes, or logos, as it can influence the overall shape, structure, and balance of the design. The use of geometric shapes and forms can create a sense of order and symmetry, which can be used to convey a sense of stability and reliability. For example, a circular shape can represent unity and completeness, while a triangle can symbolize stability and power.

Symbols and metaphors are also important elements of logotype design and can be used to convey specific meanings or messages. For example, a company that specializes in eco-friendly products might use a symbol of a tree or a leaf in their logo. Similarly, a company that specializes in technology might use a symbol of a circuit board or a computer chip.

The power of intuition is also important in logotype design, as it allows the designer to tap into their subconscious mind and come up with unique and creative ideas. Intuition can be used to explore different shapes, forms, and symbols, and to play with different combinations until the perfect design is found. Intuition is a strong point of mine. I’m very direct, reserved, and simple, so I am sure that my intuition will be expressed in my design; hopefully.

When I was thinking about ideas to help me to design my logo, I was thinking about what would be my inspiration to direct me in the way I should go. I googled a few ideas in relation to technology and was able to find a few inspirations that I liked. I gravitated more to the color of blue, shades of blue. I maybe bias because my favorite color is blue, shades of blue. According to Google, blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence.

In conclusion, geometry, symbols, metaphors, and intuition all play a vital role in the design of logotypes. By understanding and utilizing these elements, I can create a logo that is not only visually appealing, but also convey the desired message and meaning effectively. You can see a few inspirations that I found below.